Most of my career has been spent on film sets, about eight years of learning how stories actually come together, how teams work under pressure, and how much the process matters just as much as the final frame. That experience has taken shape across narrative, documentary, and branded work, producing projects for brands, studios, and creative teams who care deeply about craft and execution. From early development through delivery, the work has always lived between creative vision and real-world logistics: budgets, schedules, crews, and problem-solving in real time.

 

A few years ago, it became clear that making something strong wasn’t the finish line. The other half was understanding how that work finds its audience. That curiosity led to expanding into social media marketing and brand strategy, not as a departure from production, but as a way to extend it. Working with brands and media partners across commercial and entertainment spaces shifted how projects are built from the start, with distribution, performance, and audience experience considered alongside the creative.

 

At the center of it all is collaboration. The best projects tend to come from teams that communicate well, trust each other, and stay flexible when things inevitably change. When the process is thoughtful and aligned, the work tends to travel further, and the experience of making it is just as strong as the final result.

 

If this way of working resonates, I’m always open to a conversation.